As we are all aware, social media has pervaded not only the business community, but the whole world. Organizations scramble to keep pace with the impact of social media, both a) incorporating this new communication channel into their overall external marketing and stakeholder communication strategy and b) leading, managing, and mitigating risks of the use of social media by employees, allies and adversaries. Based on your organizational role and interests, you may be interested in how to increase your understanding of effective external social media strategy, or you may be interested in how to create an effective policy to lead, manage and mitigate risks of social media use within an organization. Accordingly, you may choose to either learn how to create a social media strategy plan or a social media policy. Specific instructions and evaluation rubrics for both assignments will be provided separately.