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As Vice President of an advertising agency, your CEO has asked you to begin the process for selecting several new targeted clients to pursue an increase in annual billings. As you begin the process, you have narrowed your potential list to three firms that would increase your firm's annual billings by over 20% (assuming exclusivity). However, in the course of your selection process, you realize that two of the firms would be in direct competition with two of your agency's oldest and most respected clients. But, again, the increase in billings would be substantially greater with the potential targeted clients. Suppose you are tasked with making a recommendation and an action plan.

  • What is your recommendation and course of action?
  • What is the reasoning behind your recommendation?
  • Is your approach ethical, judgmental, or morally solid? Why?

Marketing Management, Management Studies

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