As the vice president for marketing for a firm that markets computer software, you must regularly develop pricing strategies for new software products.

Your latest product is a software package that automatically translates any foreign language e-mail messages to the user's preferred language.

You are trying to decide on the pricing for this new product.

Should you use a skimming price, a penetration price, or something in between? Argue in front of your class the pros and cons for each alternative.