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As the product manager for Puma running shoes, you are in charge of pricing new products.

Your product team has developed a revolutionary new shoe that is so technologically advanced and different that you believe it will be difficult for your competition to copy it easily. Should you adopt a skimming or a penetration pricing strategy? Justify your answer.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92041973

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