As the power of traditional mass advertising weakens, Ask an Expert

Management Studies

As the power of traditional mass advertising weakens, marketing managers are using direct marketing, sales promotion, social media and public relations to enhance their communications with their target market. Compare the characteristics of traditional advertising with the characteristics of these newer promotional elements. How do companies use these newer communications platforms to more effectively reach their target market?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92530085

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