As the marketing director for a large retailer, you have been given the task of understanding why consumer demand has decreased dramatically for one of the company's store-brand signature products. To understand this outcome, you will need to gather information from consumers and store employees. Once the data has been collected, you will analyze it and submit a report to the executive leadership team. Your paper should answer the original question and include a recommendation for resolving the problem based on your study's findings.

You may choose a company or create a fictional one that can be used throughout this course.

One of the key concepts of research is called sampling. Sampling uses a small part of a population to discover and describe characteristics of the whole population. You will design a sampling procedure that will meet the requirements of rigor for sample selection.

• Provide a brief description of the name of the company and its signature products.

• Include a research question(s) that represents the need described in the scenario.

• Create a list of 30 fictional names.

• Select fictional people to participate in your practice study described in the scenario above.

• The final sample needs to include at least 6 names from your list.

• Write a description of the sampling procedure that you employed and the outcomes of it.
o In other words, how did you go about selecting the 6 names?
o Please include a description of the group composition (for example: number of males and females).

• Include how you would gather and analyze information, answer your research question(s), and present your findings to the executive leadership team.