As per to the Einstein's quotation the formulation of problem is far more often essential than its solution, which may be simply a matter of mathematical or experimental skill. To put new questions new possibilities to regard old problems from a new angle require creative imagination as well as marks real advance in science. What is the worth of this statement in terms of the research process? What is the relevance as well as relationship of this statement to the technologically advancing business world? Where do these questions permit us to go? 200 word limit