Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

Management Studies


Home >> Marketing Management

As one of the more popular tools in marketing research, surveys have become automated. These on-line surveys address various types of data needed by the marketer. There are simple survey tools that are free like SurveyMonkey®, and the more professional use surveys. In this Discussion you will take one of the survey instruments that are free from a professional consumer research company, Strategic Business Insights (SBI). The survey instrument VALSTM uses psychological traits to predict consumer behavior.

Topic 1: VALS

VALSTM strengthens demographic characterizations by explaining the deeper psychological drivers of consumer behavior. Visit the VALSTM web site, take the survey, and find out in which psychographic group you fall.

  • Would you have guessed that you would have been in this group?
  • How would you rate VALSTM in terms of market segmentation?
  • Why it is important for marketers to know VALSTM ?
  • How and when should this information be used?

© 2009-2015 Strategic Business Insights

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91876122
  • Price:- $40

Priced at Now at $40, Verified Solution

Have any Question?


Related Questions in Marketing Management

Question identify and describe the most challenging element

Question: Identify and describe the most challenging element of international marketing. Support your finding with rationale as to why you feel this is the most difficult challenge in marketing a product or service inter ...

Question research identify and discuss what the marketing

Question: Research, identify, and discuss what the marketing mix is as well as why it is important to a business. The requirements below must be met for your paper to be accepted and graded: • Attempt APA style, see exam ...

Question please refresh your knowledge of chapter 6

Question: Please refresh your knowledge of Chapter 6 (Consumer Behavior) before attempting the assignment. Read the case (titled: The Diet Battle) at the end of Chapter 6 (in Marketing by Grewal and Levy, 6thedition), an ...

Question continue to use the two spanish-speaking countries

Question: Continue to use the two Spanish-speaking countries you have selected. Spain & Mexico Compare and contrast one of the following topics: • The cuisine of the previously selected countries • OR • The health care a ...

Assignment descriptionregarding your research topic

Assignment Description Regarding your research topic selected in unit 1 and your research question, hypothesis and five survey questions created in Unit 2, write a narrative 800-1,000-word paper describing your proposed ...

Question review marketing mixselect one of the four

Question: Review Marketing Mix. Select one of the four elements in the marketing mix for your brand that you are having the most difficulty in defining. Provide the best initial idea or ideas that you can, and explain wh ...

Questionsnbsp 1what variables need to be considered while

Questions:  1. What variables need to be considered while developing a list of potential countries? 2. Which market entry strategy you would suggest most suitable to enter into the global market? 3. Discuss at least thre ...

Question think about a time when you were part of a

Question: Think about a time when you were part of a staffing process. Describe the situation using as many details as possible. Then, recommend three (3) areas in which the staffing process could have been improved. Jus ...

Question write a 2-3 page double spaced narrative response

Question: Write a 2-3 page (double spaced) narrative response. Be sure to address every point within the prompt. Submit as DOC, DOCX, PDF, or RTF file attachments. Prompts: Recommended after Lecture 8 Find one commercial ...

Assessment descriptionyou are the marketing development

Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new product. You are required to 1. Choose a brand categ ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As

Follow Us

© Copyright 2013-14 mywordsolution.com All rights reserved