As Marketing Manager, you are responsible for a team of ten employees that live in different states. You have to meet critical deadlines and often times in short timeframes. Lately one of your valuable team members has been disgruntled and is complaining about everything, even things unrelated to work.

For this Assignment write a detailed two page response to the questions found below.

Leadership and Employee Morale:

You value your company's virtual team policy of letting employees live all across the United States while using technology to collaborate and communicate with one another in order to accomplish the work. As Marketing Manager, you are responsible for a team of ten employees that live in different states. You have to meet critical deadlines and often times in short timeframes. Lately one of your valuable team members, James Dion has been disgruntled and is complaining about everything, even things unrelated to work. On your weekly team conference calls, his negative attitude is affecting morale and causing lack of enthusiasm among the team.

There is nothing wrong with the quality of James's work and he meets all the deadlines. He was in charge of one of the company's latest ad campaigns and was successful in meeting the client's goals. You have tried to discuss his negative attitude with him but he continues to complain about no one on the team caring about his contributions even though you have reinforced him several times. Typically, in a face-to-face work arrangement, you would take him to lunch and talk to him about this issue but being in a virtual arrangement forces you choose another option.

Task: You have decided to communicate with James Dion to assure him of the importance of his work, quality of his efforts and value he brings to the team. Let him know he plays a critical role in the project and overall success of the team. However, his attitude needs to change. When you communicate with him, you can make up whatever details you need.

Checklist:

· Choose a medium of communication that is most effective in the virtual environment and explain why you chose it.

· Detail in a step by step manner how you would communicate your message using your selected form of medium (e-mail, telephone, video-conference, etc.).