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As explained in "How YouTube's Global Platform Is Redefining the Entertainment Business" (2011), what is the relationship between YouTube and advertising on YouTube? Explain this relationship in terms of YouTube's past and future. [Use about 200 words to answer this question.]

After considering and answering the following questions, explain why you think "audience" is or is not the foundation of YouTube: How do YouTube stars make money? What is the relationship between YouTube stars, the Partners Program, and the Next Up program? What is the relationship between YouTube creators and advertisers? [Use about 200 words to answer this question.]

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