As consumers, we each participate in the basic retail model of commerce. From a business perspective though, we should consider the wholesale and supply aspects of the products and services we purchase as consumers. This is important in the long run for ALL of the reasons EXCEPT which one?

The business model can affect the accounting data and change the off-balance sheet items.

The shift from retail to subscription and even pay-as-you-go could give consumers more choices.

If suppliers (i.e., musicians or authors) cannot find revenues in publishing, they may stop producing new works.

Amazon's aggressive retail model could drive competitors out of the e-book business, leaving a near monopoly.

Price collusion is illegal and can negatively impact consumers at the expense of some businesses.