As an organisation ' Apple ' is known for innovations and creative offerings in terms of products and associated services. The ' Video iPod 'l versions have been a combination of audio and video features. This Apple product has certainly brought a transformation in viewing as it is an intensively personalized device.

Video iPod offers the flexibility to the users and gives that comfort and ease of usage / viewing of any program at any time. Compared to television which restrains one's movement the iPod gives the option to be on the move and still watch any preferred serial / video.

The aspects / factors which makes the product stand apart and would influence its propagation are :

- External looks and features of the product : It is Thinner and Lighter. The hardware and software ecosystem offers good contents options and can be considered one of the pioneers in the portable digital video player space.

- Decent customization options and additional features for running all kinds of videos are available. Legal video is available under the purview of a familiar interface compared to its competitors.

- The Apple video Ipod scores high vs other players in the niche market based on its brand image. The other striking aspects related to its value proposition is its aesthetic design, LCD quality. Besides it has additional features and offers lot of accessories which add value to its ease of usage.The processor performance also adds significant value as it rock solid for both audios and photos.

- The improvisation could be upon the battery life and a bigger screen. The audio output power and quality is very good. Support is also provided for the photo and video playback functioning and seamless integration with iTunes. Another key highlight is that though it is a sleek, niche high quality product from a brand like Apple it is affordable / cost effective.

It could be concluded that video iPod stands out in terms of features , performance and design overall vs the other players in the particular segment. In the contemporary times, with people having busier lives and with constraints on time and space. The particular Apple product definitely has an edge and will make the concerned stakeholders of television revaluate and restructure their strategies and tactics.

What do you see the demand curve being for Apple Video Ipads for the next 3-year period in the United States?