As an IT entrepreneur, with your associate (s), you want to build a new company in ISTANBUL, based on technological innovation which could lead you to get great competitive advantage compared to a strategy based on just being cheaper.
After determining the type of service and/or product you want to develop, you need to answer successfully to the following questions with your associate(s):
- What are the sources of Innovation you can use by being in Istanbul?
- What type of innovation do you target?
- Will you be a first mover or a follower into the targeted market? Why?
- Use the 5 forces of M. Porter to analyze the targeted market and build the frame of your performance assessment with the help of the Balanced Scorecard.
- How will you raise the necessary money of your project?
- Where will you locate your company?
- What will be your collaboration strategy? Why?
- How will you protect your innovation?
- How will you manage the new product development process?
- How will you manage your team?