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problem 1: As an independent consultant describe the value of the Boston Consulting Group’s product portfolio matrix to the strategic marketing planning efforts of organizations to one of your clients.

problem 2: Describe the merits and demerits related with the given methods of entering international markets:

a) Use of overseas agents
b) Direct exporting
c) Joint ventures

problem 3: Identify the practical difficulties related with marketing research activities in overseas markets.

problem 4: Describe what you understand by the given terms:

a) Product adaptation
b) Product standardization
c) Diversification

problem 5: Outline the information you would expect to find out in a typical Export Marketing Plan.

problem 6: Differentiate between centralization and decentralization and summarize the merits and demerits related with each option.

problem 7: prepare notes on three of the following:

a) Non-tariff barriers
b) Penetration pricing
c) Letter of credit
d) Tariff barriers

problem 8: Describe what you understand by the term international brands and describe the characteristics of international brands.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94320

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