problem 1: As an independent consultant describe the value of the Boston Consulting Group’s product portfolio matrix to the strategic marketing planning efforts of organizations to one of your clients.
problem 2: Describe the merits and demerits related with the given methods of entering international markets:
a) Use of overseas agents
b) Direct exporting
c) Joint ventures
problem 3: Identify the practical difficulties related with marketing research activities in overseas markets.
problem 4: Describe what you understand by the given terms:
a) Product adaptation
b) Product standardization
problem 5: Outline the information you would expect to find out in a typical Export Marketing Plan.
problem 6: Differentiate between centralization and decentralization and summarize the merits and demerits related with each option.
problem 7: prepare notes on three of the following:
a) Non-tariff barriers
b) Penetration pricing
c) Letter of credit
d) Tariff barriers
problem 8: Describe what you understand by the term international brands and describe the characteristics of international brands.