(Answered) As a supermarket manager you need to choose an appropriate

Management Studies

As a supermarket manager, you need to choose an appropriate data analytics technique to support product pricing and promotion decisions. The supermarket has accumulated a great deal of past sales data and you would like to use it to make informed decisions. You are considering using one of the following analytical techniques for this purpose: (1) Association rules mining (2) Cluster analysis.

Which one of the above techniques would you choose and why?
What variables would you include in the selected analysis?

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