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As a supermarket manager, you need to choose an appropriate data analytics technique to support product pricing and promotion decisions. The supermarket has accumulated a great deal of past sales data and you would like to use it to make informed decisions. You are considering using one of the following analytical techniques for this purpose: (1) Association rules mining (2) Cluster analysis.

  1. Which one of the above techniques would you choose and why?
  2. What variables would you include in the selected analysis?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92749117
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