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Management Studies

As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication strategies. The traditional elements used include advertising, sales promotion, public relations, and personal selling. Which of these do you feel would be most effective for each of the following clients?

a. A company that provides cellular phone service

b. A hotel

c. A university

d. A new soft drink

e. A sports equipment company

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92041122

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