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As a first step toward the completion of Final Project I, you will develop a short paper that explores the dialectic (conflict) between personal and professional online presences. This milestone assignment will directly contribute to the successful completion of Final Project I. Your instructor will provide you with feedback so that any needed revisions can be incorporated into your final paper, which will be due in Module Six.

Prompt: In this paper, you will introduce the dialectic between personal and professional online presences and explain why it exists. How do we experience and deal with the tensions between what we want to share about our personal self and our need to present a professional image as well? You will use at least two academic sources to support your discussion of this relationship between the two types of online presences.

Your paper should include the following critical elements:

Introduce the dialectic between personal and professional online presences.

Provide an analysis explaining why this dialectic exists. Support your analysis with academic research.

Provide personal views/opinions on the effect of this dialectic in creating an online presence.

Guidelines for Submission: Write a short paper (2-3 pages) using at least two academic resources. Your paper should include proper citation. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,

Powerpoint- 4 slides

Online Marketing Course

This section of the presentation focuses on your goals. You will state three goals for creating, improving, and/or maintaining your online presence. You will tie these goals to the "best practices" research you completed in Modules Three and Four. This assignment will be a PowerPoint presentation.

Marketing Management, Management Studies

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