As a consumer b-to-b or b-to-c describe a brand for which, Ask an Expert

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As a consumer (B-to-B or B-to-C), describe a brand for which you feel strong loyalty. What has earned this particular brand its equity versus others in its market "space?" Is there an emotional branding component? Does this brand enjoy a prominent market share position, consistent with the loyalty it has earned from you? If so, what actions must it take to sustain its success & what obstacles must it overcome? If not, why not?

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Operation Management, Management Studies

Category:- Operation Management
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