Article: The Myth of the Ethical Consumer by Marylyn Carrigan and Ahmad Attalla.

Students are to conduct an academic Critics review on the article. No country must be cited since it is an academic review. A good quality research work (Freeberg, 2014) will require:

1. Evidence of wide & relevant (and correctly, cited and referenced) reading, research, and application of theories to the answers

2. Presentation of a balanced and well considered argument;

3. Originality; Knowledge and understanding of key concepts; Analysis and level of argument,

4. Good use of appropriate frameworks, theory or models;

5. Questions outlined above are answered clearly and precisely with detail and/or examples to support each point appropriately

6. The main issue and purpose are clearly stated

7. A clear connection between the information used and the author's main issue is drawn. The author's use of information is made clear

8. The concepts being used are made clear

9. The implications actually follow from the conclusions, or any fallacies in the author's reasoning about the implications are clearly described

10. The point of view and the author's assumptions are clearly stated. The assumptions described are all inclusive. In other words, the student writer has clearly and completely stated all the assumptions on which the author has based his reasoning.

11. The importance of the issue is clearly stated and well thought through, and supported with implications, which accurately follow from conclusions.

12. Problems regarding the author's reasoning are clearly and accurately stated. All potential problems with the author's reasoning are included

13. Opposing points of view are accurately included

14. A logical conclusion fitting the arguments presented and,

15. Demonstration of a clear and concise writing style.