Article that needs to be read and an assignment that must be completed based on the article.

Article:Guidelines for Developing International marketing Strategies(in the attachment)

Assignment:

You are expected to read,critique, and submit the below paper

Read the rubric before attempting the following questions:

1. What is the purpose of the article? (Hint: pg 5)

2. Compare tables 1&2. What inference do you draw about a manager's current and desired international orientation while designing international marketing (IM) decisions. (Hint: pg 16-17)

3. Provide a summary of the study findings, with respect to the profile of (IM) strategies associated with each orientation in the EPRG Framework. ( Hint: Pg 15-16, 19-21; Summary should not be more than 2 pages)

Attachment:- Guidelines_for_Developing_International_Marketing_Strategies.pdf