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Article: Goutam Challagalla, Brian R. Murtha, & Bernard Jaworski

Marketing Doctrine: A Principles Based Approach to Guiding Marketing Decision Making in Firms

After reading the article, describe a commercial you like.

In detail, describe:

The marketing method used in the commercial

The intent of the message

Describe a similar commercial that was less effective message

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M91525845
  • Price:- $20

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