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Article : The Influence of Friends on consumer Spending: The Role of  Agency–Communion Orientation and Self-Monitoring By DiDem Kurt, J. Jeffrey inman, and Jennifer J. argo.

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ARTICLE REVIEW FORM

1. What is the purpose of the research described in this article?

2. Describe the experiment that the researchers conducted.

3. What did the researchers expect to find by conducting the experiment (i.e., what were their hypotheses)?

4. Did the researchers find what they expected to find? Were there any unanticipated results?

Marketing Management, Management Studies

  • Category:- Marketing Management
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