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Article- Patagonia's Founder Is America's Most Unlikely Business Guru

Here is the link for the article : http://www.wsj.com/articles/SB10001424052702303513404577352221465986612

Here are the questions:

1. What's the rationale (the logic, data, and/or confirming examples)?

2. What's the authority (the credentials and objectivity of the speaker/writer)?

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