(Answered) Article online marketing at big skinny by benjamin edelman

Management Studies

Article : Online Marketing at Big Skinny By Benjamin Edelman and Scott Duke Kominers

Read the Case on Big Skinny and submit a word document containing the following:

Section one: Summary of the Case

Write a synopsis of the case highlighting key elements of the case (Minimum 200 Words)

Section two: Case Questions

What should Kiril focus on next? What should be his lowest priority? Why? (Minimum 150 words)

Evaluate Big Skinny's sponsored search strategy. Are their search keywords for which you would encourage Big Skinny to increase its bid? To Lower its bid? (Minimum 200 words)

How effectively is Big Skinny using social media to sell its wallets? (Minimum 150 words

Should Big Skinny expand its partnerships with online distributors? Why or Why not? (Minimum 100 words)

Section three: Takeaways

What are your takeaways from this case? How can you use the takeaways from this case as you prepare to move forward in your career? (Minimum 100 Words)

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