Article : Hewlett-Packard's Home Products Division in Europe (1996-2000) By Webb mcKinney
CASE ANALYSES
Decision Focus: By November 2000, HewlettPackard's Home Products Division (HPD) had been selling its Pavilion line of personal computers in Europe for almost five years.
During that time, HPD had entered and exited Germany, struggled in France and the United Kingdom, and significantly reorganized its European operations twice.
Some at HP felt that the European operation had become what HP should be. Others wondered why it had been so hard and whether the model of "operational excellence" adopted by HPD to compete in Europe was adequate for a very fastchanging market.
Preparation Questions:
HP has a presence in six European countries, which ones have shown growth?
HP faces a diversity of competitors. Which ones are most successful in terms of market share? Where does HP stand in comparison to them?
HP used a one-shoe-fits-all approach in its European marketing. How successful has it been? What changes, if any, should it consider?
Read the Case and Then Answer the questions
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