Article : BuzzFeed- The Promise of Native Advertising By Gerry Graf

BuzzFeed Case Study Analysis & Application

Instructions

1. Read the HBR Case Study "BuzzFeed: The promise of Native Advertising."

2. Write your Analysis and Application (using the provided template) in response to the below questions; organize your Case Analysis & Application as follows:

a. Introduction (Suggested length: 1-2 paragraphs)

i) Provide a brief summary of the case study. You can also include information from the BuzzFeed website and other sources to supplement this case with more recent I information.

b. Analysis/Application

Answer the following questions:

i) Think of a BuzzFeed style list that is related to your business (past, current or future) which would attract a lot of attention. What headline would you choose? Why? On what social media platforms would it be shared most often?

ii) Are people tired of this type of content?

iii) Does BuzzFeed still maintain a competitive advantage? Why or why not?

iv) BuzzFeed has been a leader when it comes to shareable content. Melissa Rosenthal states "You can trick people into clicking, but you can't trick them into sharing." What does she mean? How can you get your clients to share your content?

v) How do ideas spread on social? What steps can you take to produce contagious media?

c. Conclusion

Formatting Requirements:

-Typed in a Word document using the provided template

-Double spaced using font size 12

-References must be included in the form of a reference page (APA format suggested)

-Your analysis should be no more than 5 pages in length (excluding the cover page and references).