Article - Starbucks Coffee Company : transformation and Renewal By nancy F.koehn and kelly mcnamara and Nora khan And Elizabeth legris
Case Reports: To prepare for a case report, you should read each case and analyze the data that it presents. Try to use systematic thinking:
Outline the major issues presented by the case;
Identify the analytical techniques or frameworks appropriate for resolving the problem, and
Outline steps to implement a specific course of action that is supported by the analysis.
The name of the case should be on the first page of the text with your names, date, and course number. I will not accept executive summary.
Papers should be concise and coherent.
You will submit (individually) a 2-page (double space) analysis of the case, shortly describing:
The problem on hand
Identifying the important points
Recommending a solution approach.
This report will be submitted in Dropbox. Emailed reports will not be accepted.
Case Study Questions
What were the most important factors behind Starbucks decline in 2007 and 2008? How much of this did Schultz see in 2007? In 2008?
Which factors were less obvious?
What were the most important aspects of Starbucks transformation? Why did these matter to the survival and transformation of the company?
How generalizable are such initiatives in the broader context of business turnarounds?
What do you think Schultz means when he says that Starbucks is "redefining the role of a for-profit company?" What do you make of Schultz's take on corporate responsibility, and its impact on the bottom line?