(Answered) Article - more than a feeling emotional contagion effects

Management Studies

Article - More Than a Feeling: Emotional Contagion Effects in Persuasive Communication

1. What is the purpose of the research described in this article?

2. Describe the experiment that the researchers conducted.

3. What did the researchers expect to find by conducting the experiment (i.e., what were their hypotheses)?

4. Did the researchers find what they expected to find? Were there any unanticipated results?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91672055
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