ARTICLE - KID POWER, KATY KELLY AND LINDA KULMAN

Questions

1. As reported in "Kid Power," the biggest reason parents give so much stuff to their children is:
a. guilt.
b. love.
c. fear.
d. greed.

2. As noted in "Kid Power," changes in parenting over the last 25 years include that:
a. parents have become more authoritarian.
b. children's opinions are valued less.
c. parents spend more time with their children.
d. parents find it harder to say no to children.

3. True/False- As pointed out in "Kid Power," children in the United States generally do not recognize logos until they learn how to read.

4. According to "Kid Power," children steeped in consumerism:
a. show no significant differences from other children.
b. have more positive interactions with their peers.
c. are more likely to get depressed.
d. are more prone to shoplifting.

5. As discussed in "Kid Power," the American Academy of Pediatrics contends that advertising directed toward children.
a. does not exploit anyone.
b. does no harm of any kind.
c. should be carefully monitored.
d. is inherently deceptive.

6. True/False- As stated in "Kid Power," product placement for purposes of advertising is allowed in children's programming but not in adults' programming on television.

7. As explained in "Kid Power," what are "shut up" toys in marketing lingo?

8. As related in "Kid Power," to what does marketing guru James McNeal refer when he says that marketers should use the acronym
KIDS when thinking of children?

9. Article Summary-