Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Business Management Expert

Management Studies


Home >> Business Management

Art or Science?

Let's be honest, the "art" side of marketing gets most of the press. Everybody likes to talk about that cool new ad they recently saw; however, this is not true when it comes to big data and the advanced analytics being used to evaluate marketing effectiveness and drive marketing planning. In other words, nobody is writing TV shows about a couple of quirky marketing data scientists.

So in this interactivity, we're going to give marketing analytics its fifteen minutes of fame. Then, we want your take on whether marketing is more art or science and which side appeals more to you.

What to Do (and How to Do It)...

  • Learn more about big data, marketing analytics, and successful integration
  • Read the Forbes article "Marketing Analytics Cheat Sheet for CEOs
  •  (Links to an external site.)
  • Links to an external site.
  • If you want to go deeper on the analytics discussed, peruse the optional Harvard Business Review article "Advertising Analytics 2.0
  •  (Links to an external site.)
  • Links to an external site.
  • Post to the forum below, answering the following questions:
  • Based on everything you've learned in this course thus far, do you think marketing is more art than science, or vice versa? Defend your point of view.
  • Does the art or science side of marketing appeal more to you? Why?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92768776
  • Price:- $30

Priced at Now at $30, Verified Solution

Have any Question?


Related Questions in Business Management

Differentiate between a price taker and a price setterif

Differentiate between a price taker and a price setter. If you were the manager of a primary care clinic, which strategy would you choose and why.

In python why would one use a decision statement contained

In Python, Why would one use a decision statement contained inside the branch of another decision statement?

Rideon inc is an automobile company that has strategic

RideOn, Inc., is an automobile company that has strategic alliances with two entities: a supplier in India and a manufacturer in South Africa. RideOn's vehicles are known for being of good quality, but they are more expe ...

A supermarket made a decision to charge customers for every

A supermarket made a decision to charge customers for every plastic. Was the decision one of environmental conscience or financial decision? Discuss both environmental conscience and financial points

Need an example to answer this analyze ikeas actions and

Need an example to answer this, Analyze Ikea's actions and indicate whether their position on business ethics is aligned with the principle of ethical universalism or ethical relativism.

Suppose that the demand curve for tickets to see a football

Suppose that the demand curve for tickets to see a football team play a game is given by Q = 80,000 - 40P and marginal cost is zero. The team's stadium can host 75,000 fans. i) How many tickets would the team sell if it ...

1 how could a manager educate stakeholders on effective

1) How could a manager educate stakeholders on effective risk management? 2) How risk management should relate to the scope, schedule and budget?

Bibliography workshopwhat is annonated bibliography give an

Bibliography Workshop What is annonated bibliography? Give an example and suggest some peer review journal articles

List the three primary reasons that people become

List the three primary reasons that people become entrepreneurs and start their own firm.

What are some of the reasons that email communications seem

What are some of the reasons that email communications seem to be so overwhelming and time consuming? What can be done to eliminate the "reply all" approach to business communications?

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As

Follow Us

© Copyright 2013-14 mywordsolution.com All rights reserved