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Art & Visual Literacy class Assignment

Media Project - Discussion Assignment

You will post both your 5-page paper and your PowerPoint presentation in Discussions under "Media Project".

This is an individual assignment.

1) Pick a specific media production in print, video, TV, web, other... (website, music video, commercial, advertisement, promotion -- posters - flyers - etc. others...

2) Analyze the media production for the following criteria:

a) Use of visual imagery (discuss its visual appearance using the terms of the elements & principles ofdesign --

b) What is the message - intent of the artist(s) /producers?

c) How do the visual elements and principles of design contribute to communicating the message - intent of the artist(s)?

d) What, if any, are the hidden messages, hidden agenda(s) illustrated in your chosen piece?

e) What aspects of this piece do you consider might be controversial, offensive, or contrary to values some groups may hold? Discuss specific elements and content that may apply and to what group it may affect.

f) Who is the target audience? Who do you believe is the demographic group that will relate and/or respond to your chosen piece?

3) Do you believe your chosen piece is effective in communicating the artist(s)' / producer's message or intention(s)?

a) If so, why? -- If not, why?
b) Is your chosen piece art? Why? - Why not?

Individual Paper:

Your research and findings will be written in a minimum 5-page paper. Address the questions of the assignment, your process (cultural and personal perspectives and points of view), and your conclusions.

POWERPOINT PRESENTATIONS:Use the PowerPoint presentation as you would in a live class to summarize your research findings from your 5-page paper.

1) The presentations will be submitted as a PowerPoint presentation and posted in Discussions under "Media Project".

2) Be creative in your presentation. Use images and brief text to communicate the basic thesis and overview of your Media Project research and findings.

3) You must have a minimum of 6 text slides and 6 image slides, a total of 12 slides minimum.

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