Aristotle defined character as the decisions a person makes, Ask an Expert

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Aristotle defined character as "the decisions a person makes when the choice is not obvious." Another well known definition of character is the way we act when no one is looking. Firms that have "character" tend to perform better over the long run.

1. Find at least one Scripture verse that is related to character and to a Firm having character.

2. Discuss your Scripture verse within the context of Marketing Management.

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