Consider restaurants in the local market which are open now or have been open in last five years. Reply the following questions regarding sustainable competitive advantage.
1. Are you aware of any restaurants in market which have failed/closed over past few years? If so, why do you believe that these restaurants failed/closed?
2. What restaurants are highly successful in market? What factors do you believe account for their success? Have any of these restaurants been successful for more than five years?
3. Choose two local restaurants which are quite different from one another in terms of menu, pricing, and/or atmosphere. Try to recognize direct competitors (strategic group) for each of these restaurants.