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Are marketers manipulating consumer behavior relative to the context in question? Why or why not? Provide examples to support your position. For instance, some say that Christmas is too commercialized with Christian children unlikely to acknowledge the religious underpinnings of the holiday due to their obsession with gifts. One way to provide support for this position is to compare the number of gift-related messages to the number of messages related to the larger meaning of the holiday.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91273138

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