(A) QUESTION:

Student are required to select a product (for example: shampoo, car or food) from the brand given from a company and analyze the MARKETING STRATEGY (4 P'S) of the product.

(B) AREAS NEED TO DISCUSS:

Chapter 1: Introduction

1.1 Company

(i) Company background (Briefly discuss)
(i) Different products/brands marketed by the firm/company

1.2 Product background (briefly discuss)

(i) Established/Introduced in the market
(ii) Brand identity for the selected brand

Chapter 2: Analysis of marketing strategy (4 P's)

2.1 Product Strategy

2.1.1 Product Classification
2.1.2 Product & Service Decision
2.1.3 Major brand strategy decision

2.2 Pricing Strategy

2.2.1 Factors affecting pricing decisions - Market & Demand (Types of market)- Choose one type only
2.2.2 New Product pricing strategies
2.2.3 Product Mix Pricing Strategies
2.2.4 Price Adjustment Strategies

2.3 Place Strategy

2.3.1 Marketing Channels/Distribution Channels
2.3.2 Retailing/Wholesaling

2.4 Promotion Strategy

2.4.1 Integrated Marketing Communication (Any 3 that is relevant)

(i) Advertising
(ii) Sales promotion
(iii) Public relations
(iv) Direct Marketing
(v) Personal Selling

(C) Critiques of the strategies and recommendation

Discuss only which relevant to the product and brand of the company. Different company will have different nature of business and strategies.