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April 23rd 2016. BEIJING: “Toyota Motor Corp. (TM) is considering whether to launch a new, small, low-priced car in China, Toyota Motor (China) Investment Co. President Masahiro Kato said Toyota hopes to introduce such an entry-level car within five years and the model could be developed specifically for the Chinese market.” What would be the top 4 information about the Chinese market you would want to know before launching this project? Should GM or Ford also launch their own version in China? List one argument in favor of such launch and one against. Some (including yours truly) are predicting a real estate bubble burst in China in the near future. Should Toyota wait and see? List one argument in favor of such launch and one against.

Operation Management, Management Studies

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