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Management Studies

Approx 60 to 80 words. Not a paper just a question:

Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC. What are the advantages and disadvantages of using a humorous appeal in advertising insurance versus a fear appeal? Provide examples of each.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91417907

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