Oil & Gas Limited & Small Tech Inc. announced an agreement to develop a new technology for the extraction of gas. Oil & Gas Limited will contribute financial resources and its expertise in gas extraction, while Small Tech will provide its expertise in R&D. To esure the success of the collaboration, prior to the alliance, both companies should

a. approach prospective clients to get their perpective on the agreement and esure that there is a market for the new technology they want to develop
b. Verify the prospective partners capabilities and assess its strenths and weaknesses.
c. adopt a code of conduct that will clarify the resonsibilities of each parner and the ethical behavior that will be expected for each partner
d. agree on the expected revenues and profit sharing.