Applying the concepts you learn by generating your own examples and linking them to the covered material is one of the best ways to get a better grasp of the principles and develop your own thinking. Your  will be required to turn in two write-ups of examples from current businesses that illustrate the Brand extension.
Students will select at article that is related to the brand extension. you should find an article or several articles that discusses how a new product launch as line extension or category extension. Also how the product impacting the parent brand. What are the disadvantages or the advantages of brand extension?
The write-up must include a link to an article, discussion of the example and discussion of how it relates to the brand extension. The write up should be 3 pages long, single spaced.
Examples/articles must be from the last 12 months.