1) (Apply Marketing techniques to:) Prepare the interesting, unique or otherwise attractive catch line.

2) Create the suggestions (can be here AND in subject line) (some of you may not feel you have sufficient "experience" where your opinion (like, recommendation) is "worth something in world"....though note, you may have more experience NOW than some analysts at main investment banking houses.

3)(Use corporate report to:) give certain and specific quantitative analysis of company.

4) (Use some economics learned forecast macro and micro "futures"). Give sensitivities for world events on corporation and how it will influence that company's future activities.