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Application: Survey Proposal

It is very important to carefully plan a survey research design and the question methodology used within it. This is because once surveying has begun, it is difficult to adjust the basic research questions under consideration or the tool used to address them. Additionally, this would compromise the validity of the results. In order to plan a survey implementation, researchers devise a survey proposal. This may include identification of a specific problem, the purpose of the study, underlying theories, a hypothesis, and the methods he or she plans to use to conduct the research. The method section of a survey proposal might include who the participants are, the sampling techniques employed, measurement scales and variable definitions, a survey procedure outline, and data analysis strategies.

For this Application Assignment, you draft an abbreviated survey proposal for the research question you are examining for your Final Project. To prepare, consider the population you might potentially survey, the questions you would like to include, and the survey technique you would use to administer these questions.

The assignment (2-3 pages):

  • Develop a survey proposal for the research question you are examining for your Final Project. Include the following elements in your proposal
  • The population you wish you to survey
  • 15-20 sample questions that you would ask (You may include the questions you developed for this week's Discussion.)
  • The survey technique you would use (face-to-face, telephone, computer, mail, etc.) to administer these questions, and the advantages of this technique over other survey techniques for your particular research question.

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