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Apple's Next Products: Is a New Strategy Needed

Based on the video http://www.youtube.com/watch?v=glnTz5HD05U, fast forward to current day and give your opinion on whether or not Apple's product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response.

For reference, review the supplemental article on Michael Porter's Five Forces.

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Marketing Management, Management Studies

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