Apple is one of the most recognized brands see the chart, Ask an Expert

Management Studies

Apple is one of the most recognized brands (see the chart below) in the world, and it received the highest level of brand awareness and trust.

How did the company achieve this distinction?

What has the company done in its marketing mix in terms of product, price, distribution, and marketing communication that has created such tremendous brand equity and loyalty?

How have advertising and other forms of marketing communicated aided in building the brand?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92499420

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