Apple, Inc. has developed into the corporation with the largest capitalized in the world (according to the Financial Times 500). In planning their market offerings, the management at Apple must address their own five product levels of the customer-value hierarchy.

Therefore, first describe the "customer-value hierarchy" and identify the five levels of products contained within this hierarchy.

Give examples of a product found in each Product Level; include the link that connects all those products in each category and how they add value to the future of Apple's brand and reputation.