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Any company which wishes to remain globally competitive should seek new markets and new challenges. In terms of its products and services, ELDO is basing much of its future on its digital leadership, the SOLUTIONS programme and exploitation of WR@P.

Where do you consider opportunities lie for international market growth for ELDO? Discuss the possibilities, taking into account

• the market conditions which will create growth for ELDO and its products; you must describe what these will be.

• the geographic regions where such conditions may be found and the regions where they probably are not present.

• market entry/distribution channels that ELDO may use.

Your discussion must be based on information and statements given in the case study, as well as on your own knowledge, and must be fully substantiated. Where insufficient information is available, describe and justify in detail the market research that will have to be conducted to enable a market development plan to be drawn up.

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