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Answers incorporates topic of reading into response, and adds personal reflection (knowledge gained from reading and applied or reflection on)

The teacher is looking for personal experience/examples related to the reading. Please provide lots of examples

Discussion Board Question [DBQ] #1 There is a long list of marketing gimmicks that can be used togain a competitive edge. "Zeigarnik Effect" is one of them coined after a research madeby a Russian psychologist Dr. Bluma Zeigarnik. Name one advertisement that illustrates the Zeigarnik effect. Attach the advertisement or a link and explain how your advertisement illustrates this effect.

DBQ#2 What is another tactic you have seen (other than the Zeigarnik) that advertisers have used that gained your attention? Name one, and attach example or link.

1 page single space, half page for each question.

Article : Relationship between the Zeigarnik Effect and Consumer Attention in Advertisement
By Abeer Hammadi and Faisal K. Qureishi

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92280733
  • Price:- $20

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