Answer the questions below and in addition discuss how the, Ask an Expert

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Answer the questions below and in addition discuss how the key marketing issues relate to the company and topic.

1. How is Toyota using advertising to overcome negative publicity associated with a product quality Issue?

2. Why did Toyota have to pull advertising for its cars' dependability, safety, and reliability during a time when it was getting so much public attention for safety recalls related to sudden acceleration?

3. What can Toyota do going forward to restore it image?

Key Marketing Issues

• Positioning

• Design

• Competition

• Differentiation

• Competitive Assessment

• Market segmentation

• Build Brand Loyalty

• Global branding

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