(Answered) Answer the question below1 according to kottler 2000 the

Management Studies

Answer the question below:

1) According to Kottler (2000) the marketing concept has evolved through a number of different stages.

a) Give a detailed overview of each of the concepts, giving example of organization presumed to be exemplary of each concept (where
possible)

b) In your opinion, in which concept would you place an organization such as Apple with regards to the different evolutionary stages of
the Marketing Concept? Draw relevant information from Apple to give reasons for your answer.

Answer tips from my lecturer:-

- your answer must related and according to Kottler
- Q1a is more to introduction to marketing , how marketing evolved give example

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91786514
Price:- $65

Verified Expert

Priced at $130 Now at $65, Verified Solution

Have any Question?Write your Review or question?

Related Questions in Marketing Management

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

Question 1price is the only element in the marketing mix

Question: 1. Price is the only element in the marketing mix that produces revenue all other elements represent costs. 2. How do price decisions affect the other three P's? Select a product that you regularly buy. 3. How ...

Question market competitivenesscompose a three-to-five page

Question: Market Competitiveness Compose a three-to-five page paper (not including the title and reference pages). Your paper should be written in a scholarly third-person tone; it should be in APA format. Your essay sho ...

Marketing research assignment -1 case study - read the case

Marketing Research Assignment - 1. Case study - read the case and answer the questions which follow: Case - Your Supermarket Is Spying on You Tesco, one of the biggest supermarket retailers in the United Kingdom, has a w ...

Question 1 what makes a good advertisement2 are adverts

Question: 1. What makes a good advertisement? 2. Are adverts still relevant given the emphasis now on Integrated Marketing Communication? The response must be typed, single spaced, must be in times new roman font (size 1 ...

Question find a company in your area that is known for its

Question: Find a company in your area that is known for its environmental and/or social responsibility. Set up an interview with a company representative. In the interview find out: 1. What the company representative bel ...

Principles of marketing management assignment -aim - the

Principles of Marketing Management Assignment - AIM - The marketing management module is designed to give students an insight into the principles of marketing management functions/roles in a context specific organization ...

Question this term project is designed to apply the key

Question: This term project is designed to apply the key marketing concepts and terminology to a brand and to showcase your skills in technology and communication. You will create a blog with several entries responding t ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Strategic marketing proposalassessment descriptionyou are

Strategic Marketing Proposal Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new product. You are requir ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert