(Answered) Answer the following three questions be sure to answer each

Management Studies

Answer the following three questions. Be sure to answer each part of all questions. The first question is found right at the end of the case, in the textbook.

1. Does Ikea have a truly global strategy, or just a series of regional strategies? Explain.

2. What arguments could be made that Ikea should be engaged in sustainable marketing?

3. If Ikea were to be more involved in sustainable marketing, what specific actions might it take? Use information from the case to support your answer.

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Business Management, Management Studies

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